SEO at scale: How to manage SEO on a large website
SEO at scale starts with revenue, not traffic. A page type with 3,000 visits that drives sales can be worth more than one with 40,000 that doesn‘t.
Carlos Silva leads the editorial pipeline for the English blog—coordinating writers, editors, strategy, and building AI workflows that boost content quality and AI visibility. With 10+ years of experience writing and editing across in-house and agency roles, Carlos blends content strategy, SEO, and AI to help marketers stay ahead of an evolving search landscape.
Expertise
- content writing
- content strategy
- content production
- ai
- content engineering
Education
- BA in Economics Management
Author
4 types of keywords in SEO (+ examples)
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Multi-location SEO: How to build a scalable strategy
Multi-location SEO starts with one approved record per branch that feeds its page, Google Business Profile, schema, and listings.
Contributor
How to build an AI visibility dashboard with Semrush
Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
How to make the most of your 7-day Semrush free trial
Here are 6 ways to use Semrush during your free trial to improve your search + AI visibility.
How to conduct an AI visibility audit with Semrush
6 steps to perform an AI visibility audit for your brand, including how to deliver the report.