All Learning Certification Knowledge Base Semrush for Enterprise

All Learning

Enterprise AIO Onboarding Certification
A well-built Project in Enterprise AIO shows exactly where your brand stands in AI search. This learning path guides your first steps, from prompt research to a Project that tracks the right prompts and starts to close competitor gaps.
Certification
Enterprise SEO Onboarding Certification
Set up your Projects well, and Enterprise SEO shows you exactly where your brand stands in organic search. This certification guides your first steps, from keyword research to a tag setup that can automatically surface powerful insights.
Certification
AI Search OS Certification
Six courses. One leadership-ready AI search plan. Learn the 4-layer framework — Discoverability, Clarity, Authority, Trust, and Agentic Web — and walk away ready to act.
Certification
Getting Started with Semrush for Enterprise
Navigate Enterprise with confidence. Learn how to build the setup foundation to win organic and AI search.
Course Enterprise SEO Enterprise AIO
Project Setup in Enterprise AIO
Learn how to set up an Enterprise AIO Project that tracks the right prompts, LLMs, and competitors. Get accurate AI search data from your first report.
Course Enterprise AIO
Project Setup in Enterprise SEO
Your SEO reports are only as good as your Project setup. Learn how to build a keyword list that reflects your business goals and get your Enterprise SEO Project configured right.
Course Enterprise SEO
Prompt Research with Enterprise AIO
Prompt research determines what you track in Enterprise AIO and what you learn from it. This course shows you how to choose the right LLMs and prompts for your brand and set up tracking in your first reports.
Course Enterprise AIO
Where to Find Prompts Worth Tracking with Enterprise AIO
Follow Onboarding Consultant Dave Bushrod as he sources the prompts your buyers ask AI, using three research approaches in Enterprise AIO.
Quick Lesson Enterprise AIO
Where to Find Keywords Worth Tracking with Enterprise SEO
Source the keywords worth ranking for using research tools in Enterprise SEO, and build a list that reflects your business goals.
Quick Lesson Enterprise SEO
Auditing Brand Discoverability with Enterprise
Compare your brand discoverability against competitors in one view, using metrics from Enterprise AIO and SEO.
Quick Lesson Enterprise SEO
Diagnosing Organic Traffic Drops with Enterprise SEO
Diagnose the true cause of organic traffic drops using Enterprise SEO. Learn to separate ranking drops from demand dips, and pinpoint the highest-impact keywords worth prioritizing first.
Quick Lesson Enterprise SEO
Optimizing Your Content for AI Search
Optimize a priority page for AI search and traditional SEO in Content Optimization, starting with the recommendations that add the most to your scores.
Quick Lesson Enterprise SEO Enterprise AIO
Creating Content for SEO and AI Search with Enterprise
Follow Product Manager Yulia Ibragimova as she builds an article optimized for SEO and AI search from scratch in Semrush for Enterprise.
Quick Lesson Enterprise SEO Enterprise AIO
Finding the Cause of a Search Performance Drop with Site Intelligence
When content isn’t the problem, check the tech. Use Site Intelligence to find broken high-traffic pages, assess your overall site health, and prioritize fixes by business impact.
Quick Lesson Site Intelligence
Ensuring AI Bots Can Reach Your Priority Pages
Confirm which AI and search bots can reach your priority pages and what’s blocking them using Site Intelligence.
Quick Lesson Site Intelligence
Expert Playbook: How I Choose Which LLMs to Track
Decide which LLMs are worth tracking based on where your audience actually researches. Jose Nunez, Global SEO and AI Search Strategist, shares his playbook.
Quick Lesson Enterprise SEO Expert Playbooks
Expert Playbook: How I Choose Which Prompts to Track
Track prompts that sits close to a buying decision instead of broad definitions. Jose Nunez, Global SEO and AI Search Strategist, shares his playbook.
Quick Lesson Enterprise SEO Expert Playbooks
Expert Playbook: Where I Look First in My Prompt Data
Know what to check when your AI search visibility shifts. Jose Nunez, Global SEO and AI Search Strategist, shares his playbook.
Quick Lesson Enterprise SEO Expert Playbooks
AI Search Metrics: Visibility is the New Click
Clicks and traffic no longer tell the full story in AI search. Learn which KPIs actually measure your influence when users get complete answers without visiting your site.
Quick Lesson
How to Influence What AI Says About You
What others say about you matters as much as your own site. Learn how prompt intent shapes a different strategy, where third-party sources and citations drive your AI visibility.
Quick Lesson
How to Track AI Search Performance
Leigh McKenzie shares his framework for tracking AI SEO performance. Learn which metrics he prioritizes, how he monitors brand visibility across AI platforms, and how he tracks progress over time.
Quick Lesson
How Has AI Impacted Marketing?
Leigh McKenzie, Director of Online Visibility at Semrush, shares how AI is changing the day-to-day reality of search marketing. Learn what has fundamentally shifted and how his team is adapting to stay competitive.
Quick Lesson
Times Are A-changing (Traditional SEO vs. AI SEO)
Do existing SEO strategies still apply in AI search? They give you a head start, but AI Search Optimization needs different strategies and metrics. Learn what to master next.
Quick Lesson
The 4 Layers of Brand Visibility
A clear approach to auditing your brand visibility and getting buy-in from key stakeholders. The outcome: a 90-day AI search plan for your organization.
Course AI Search Strategy
Discoverability: Making Your Brand Visible to AI Systems
62% of brands are invisible to AI search. This course explains why — and what to do about it.
Course AI Search Strategy
Clarity: Helping AI Represent Your Brand Accurately
Does AI understand your brand? This course provides a clear action plan for improving how your brand shows up in AI answers.
Course AI Search Strategy
Authority: Securing Your Place in AI-Generated Answers
AI only recommends brands it recognizes. This course shows how to become one of them.
Course AI Search Strategy
Trust: Earning AI's Confidence in Your Brand
Being included is not the same as being recommended. Learn what it takes to have AI platforms speak about your brand with confidence and trust.
Course AI Search Strategy
Agentic Web: From Citation to Action
AI is already making purchasing decisions on behalf of customers. This course explains how it happens and what you can do to become the preferred brand.
Course AI Search Strategy