Top Military Websites in Australia

Name: Top websites in Australia (Military)
Creator: Semrush
License: https://smr2.gfxtoolz.ai/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Military Websites in Australia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

defence.gov.au

835.98K

56.08%468.8K

43.92%367.19K

↓3.2%

↑12.89%

Direct

adfcareers.gov.au

462.32K

52.01%240.46K

47.99%221.85K

↓10.16%

↓0.77%

Direct

awm.gov.au

200.8K

59.56%119.59K

40.44%81.21K

↑17.59%

↓12.73%

Direct

airforce.gov.au

119.09K

36.6%43.59K

63.4%75.5K

↓0.76%

↓8.42%

Search

army.gov.au

109.99K

53.85%59.23K

46.15%50.76K

↑6.01%

↓13.72%

Search

cadetnet.gov.au

99.15K

73.32%72.7K

26.68%26.45K

↓6.31%

↓48.83%

Direct

defensenews.com

93.63K

8.03%7.52K

91.97%86.11K

↑131.4%

↓5.36%

Direct

valhallatactical.com.au

91.92K

22.51%20.69K

77.49%71.24K

↓21.55%

↑146.14%

Direct

stripes.com

63.68K

6.21%3.96K

93.79%59.73K

↑244.77%

↓32.74%

Direct

defenceconnect.com.au

62.86K

23.52%14.79K

76.48%48.08K

↓27.1%

↑9.08%

Direct

vwma.org.au

60.17K

62.75%37.76K

37.25%22.41K

↑4.02%

↓5.06%

Direct

navy.gov.au

55.2K

63.55%35.08K

36.45%20.12K

↓6.58%

↓4.32%

Search

tacticalgear.com.au

54.58K

38.7%21.12K

61.3%33.46K

↑57.47%

↓10.31%

Search

af.mil

37.63K

31.07%11.69K

68.93%25.94K

↑54.94%

↓25.11%

Search

defenceqstore.com.au

29.9K

25.87%7.74K

74.13%22.16K

↑92.36%

↓35.31%

Search

navalnews.com

29.88K

20.45%6.11K

79.55%23.77K

↑335.52%

↓39.34%

Direct

va.gov

29.68K

65.84%19.54K

34.16%10.14K

↑60.04%

↓18.39%

Referral

military.com

25.55K

33.97%8.68K

66.03%16.87K

↑90.48%

↑62.64%

Direct

adele.edu.au

23.69K

100%23.69K

-

↓16.09%

↓50.7%

Direct

airforcecadets.gov.au

22.17K

44.27%9.81K

55.73%12.36K

↑423.27%

↓21.6%

Search

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Key Insights on Top Military Websites in Australia on September 2026

As of September 2026, defence.gov.au leads Military in Australia with 835.98K monthly visits. Its audience skews desktop-first (56.08% desktop / 56.08% mobile), and traffic is down month over month -3.2% and up year over year 12.89%. adfcareers.gov.au holds second with 462.32K visits and a desktop-leaning mix (52.01% desktop / 47.99% mobile), while awm.gov.au ranks third with 200.8K visits.

Across the leaders, ahrn.com is the most mobile-first (100% of visits), whereas adele.edu.au is the most desktop-reliant (100%). Momentum favors airforcemuseum.co.nz in the latest month (3,635.79%), while militarytimes.com shows the steepest pullback.

Acquisition patterns also differ: defence.gov.au is driven primarily by search, defence.gov.au by direct, and defence.gov.au by referral; overall, 45 of the top 100 sites are direct-led, 52 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Military Websites in Australia