Top Beauty & Cosmetics Websites in Colombia

Name: Top websites in Colombia (Beauty & Cosmetics)
Creator: Semrush
License: https://smr2.gfxtoolz.ai/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Colombia, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

natura.com.co

634.38K

14.88%94.41K

85.12%539.96K

↑44.1%

↑6.84%

Direct

avon.co

513.82K

1.27%6.52K

98.73%507.3K

↑80.86%

↑191.52%

Direct

fragrantica.es

486.32K

26.45%128.63K

73.55%357.69K

↑8.52%

↑18.6%

Direct

disfragancias.com

298.88K

32.04%95.78K

67.96%203.11K

↓23.16%

↑23.39%

Direct

cocopinkstore.com

287.81K

8.19%23.58K

91.81%264.23K

↑726.99%

↑111.55%

Direct

bellapiel.com.co

228.12K

24.28%55.4K

75.72%172.72K

↑20.46%

↑44.81%

Direct

agendapro.com

224.43K

24.9%55.89K

75.1%168.54K

↑22.29%

↑19.13%

Direct

medipiel.com.co

212.74K

36.34%77.31K

63.66%135.43K

↓11.97%

↓8.17%

Direct

ateneaprofesional.com

206.51K

15.91%32.85K

84.09%173.67K

↑60.13%

↑122.82%

Direct

yesstyle.com

180.33K

36.06%65.04K

63.94%115.3K

↓28.45%

↑198.23%

Direct

plouise.co.uk

174.09K

0.03%46

99.97%174.05K

↑169.8%

↑580.31%

Referral

lineaestetica.co

173.22K

41.99%72.74K

58.01%100.48K

↑8.49%

↑9.24%

Direct

sephora.com

165.08K

14.01%23.13K

85.99%141.95K

↑150.86%

↑36.68%

Referral

natura.com

138.8K

18.88%26.21K

81.12%112.59K

↑42.79%

↓15.94%

Direct

oboticario.com.co

129.36K

15.27%19.75K

84.73%109.61K

↑51.09%

↓27.35%

Direct

hibeauty.com.co

116.78K

9%10.51K

91%106.27K

↑98.67%

↑33.96%

Direct

cromantic.com

109.23K

21.35%23.33K

78.65%85.9K

↑64.95%

↓10.06%

Direct

charlottetilbury.com

103.17K

0.76%788

99.24%102.38K

↑565.26%

↑2,395.79%

Referral

ulta.com

102.46K

5.08%5.2K

94.92%97.26K

↑407.17%

↑115.66%

Referral

flowerknows.co

99.58K

0.74%740

99.26%98.84K

↑34,838.6%

↑203.96%

Referral

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Key Insights on Top Beauty & Cosmetics Websites in Colombia on September 2026

As of September 2026, natura.com.co leads Beauty & Cosmetics in Colombia with 634.38K monthly visits. Its audience skews mobile-first (14.88% desktop / 14.88% mobile), and traffic is up month over month 44.1% and up year over year 6.84%. avon.co holds second with 513.82K visits and a mobile-leaning mix (1.27% desktop / 98.73% mobile), while fragrantica.es ranks third with 486.32K visits.

Across the leaders, moirabeauty.com is the most mobile-first (100% of visits), whereas orangex.com is the most desktop-reliant (100%). Momentum favors yauras.cl in the latest month (150,496.97%), while nivea.com.co shows the steepest pullback.

Acquisition patterns also differ: natura.com.co is driven primarily by search, natura.com.co by direct, and natura.com.co by referral; overall, 64 of the top 100 sites are direct-led, 18 are search-led, and 15 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Colombia